This fall, Scoot Insights’ Project Manager Jenny Brandt participated in a qualitative online discussion on B2B recruiting. This “research on research” initiative was led by Fiona Ray, chair of QRCA’s B2B Special Interest Group and hosted by HatchTank. Jenny was invited to join the discussion based on her broad...
Scoot Sessions accelerate customer-informed, actionable business decisions
Compresses a full qual approach through rapid recruit, rolling smaller sessions, with in-person or online flexibility to deliver results in a week.
Front & backroom moderators, real time synthesis of learning and immediate debrief all-in-one-day – to ensure effective use of everyone’s time.
Merge consumer learning with client expertise in real time, to crystallize insights into actions and produce shared output report within 24 hours.
Deeper understanding of perceptions, attitudes, experiences and behaviors to provide insights that inform smarter business decisions.