Who’s More Important? If you focus only on your customer’s perspective, then the learning can be unrealistic and “pie in the sky.” It’s super important to know what their perspective is – their reaction to new product features/benefits, their view of your website, or even their opinions about your...
The Scoot ™ Advantage
A Scoot Session is the most effective, engaging and efficient way to get deep qualitative feedback including real time analysis, and immediate merging of customer insight with client expertise to deliver actionable insights. We deliver real-time insights that answer core research questions within a week. Rapid recruiting, dual moderators in the front & back room, live qualitative analysis, and a collaborative debrief session all occur in one day. Scoot utilizes relationships with strategic, regional and digital partners, allowing companies to choose in-person, online or a hybrid approach to better understand their customers. The Scoot team currently offers English, French and Spanish language sessions.
An accelerated insights process including rapid recruiting, dual moderators capturing learning in real-time and live analysis to synthesize learnings on the spot.
A proven, versatile qualitative approach to consumer understanding designed to deliver actionable directions.
Client teams capture insights in real time and collaborate in immediate debrief discussions.
Client teams engage in interactive debrief sessions to identify relevant insights and translate them into action.
Insight Into Action
Agile, efficient, effective insights turn into action through an interactive team debrief session, mind mapping exercises and our unique reporting style; We are catalysts for Insights and together with you, we turn them into Actions. Teams leave Scoot sessions with real time feedback condensed into key action items.