The ScootAdvantage

A Scoot Session is the most effective, engaging and efficient way to get deep qualitative feedback including real time analysis, and immediate merging of customer insight with client expertise to deliver actionable insights. We deliver real-time insights that answer core research questions within a week. Rapid recruiting, dual moderators in the front & back room, live qualitative analysis, and a collaborative debrief session all occur in one day. Scoot utilizes relationships with strategic, regional and digital partners, allowing companies to choose in-person, online or a hybrid approach to better understand their customers. The Scoot team currently offers English, French and Spanish language sessions.

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An accelerated insights process including rapid recruiting, dual moderators capturing learning in real-time and live analysis to synthesize learnings on the spot.


A proven, versatile qualitative approach to consumer understanding designed to deliver actionable directions.


Client teams capture insights in real time and collaborate in immediate debrief discussions.


Client teams engage in interactive debrief sessions to identify relevant insights and translate them into action.

Insight Into Action

Agile, efficient, effective insights turn into action through an interactive team debrief session, mind mapping exercises and our unique reporting style; We are catalysts for Insights and together with you, we turn them into Actions. Teams leave Scoot sessions with real time feedback condensed into key action items.

Scoot News

Your Customer or Your Team?

Who’s More Important? If you focus only on your customer’s perspective, then the learning can be unrealistic and “pie in the sky.”   It’s super important to know what their perspective is – their reaction to new product features/benefits, their view of your website, or even their opinions about your...

Qual be Nimble, Qual be Quick

Scoot Insights had the privilege to sit on a panel with, Dub and Feelr on “Qual be Nimble, Qual be Quick” at the Insights Association’s Inaugural NEXT event: Advancing Insights Through Innovation & Research this week. We discussed the business imperative to provide strategic agile qualitative solutions and best practices...

10 Best Practices To Fast Track Your Qual

We at Scoot Insights answer core business questions efficiently and effectively with agile, iterative, collaborative, qualitative research. We’d like to share 10 of our Best Practices that allow teams to conduct agile qualitative research without compromising depth or quality of insights. #1 Set Goals Collaboratively based on One Core Objective...

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Katrina Noelle

Katrina rides a 2008 Vespa to and from San Francisco Scoot Sessions. She is also the President of KNow Research, a full service qualitative consultancy specializing in the retail, fashion, cosmetic, and financial service industries. Katrina enjoys the personal connection and depth of feedback that comes from traditional in-person research methodologies and the breadth of these connections online research methods afford. She has been combining methodologies and approaches from both the in-person and online worlds to create custom research design for over 13 years.

Jenny Branft

Jenny honed her project management pit crew skills in the entertainment industry, helping TV and film clients cross the finish line on time and under budget. She has also designed and overseen research projects in categories such as entertainment, CPG, retail and technology.  Pairing her deep interest in consumer behavior with a solid track record in operations, scheduling and logistics, Jenny keeps our engines running smoothly.

Janet Standen

Janet rides a 2005 Vino all over San Francisco. She directs herself as JS Strategic Insights, and is Director of Consumer Insights for Instant insights Lab in San Francisco. Her route to customer insights was via a background in strategic marketing. She was a partner in her own brand development consultancy based in London, held a senior client-side European innovation role, and was Marketing Director in a brand Identity consultancy before moving to the US more than 15 years ago. Since then she has focused on bringing customer insights to a wide range of companies across diverse categories. Janet has a passion for identifying business opportunities using both in-person and online qualitative methodologies.


San Francisco, CA